A non sequitur pulses through the “What’s Happening” tab, thanks to the collective posting of a subculture lurking on the platform, and the company’s content guardians attempt to decode its origins as best they can in order to keep its user base apprised. It feels like these oft-bizarre, oft-anxiety-inducing incidents happen every day on Twitter. “While playing the horror game Slender: The Arrival, Quackity referenced Hillary Clinton’s viral 2015 Snapchat video, in which the former Democratic presidential candidate said she was ‘chilling in Cedar Rapids,’ ” read the caption that was quickly appended underneath the trend in Twitter’s sidebar. No, there wasn’t anything to fear, save for some bespoke gamer ephemera. Other Twitter users desperately sifted through their feeds to uncover whatever tragedy or chaos must have clearly been underway in eastern Iowa, while the company’s moderation team quickly mobilized to assuage our frayed nerves. Quackity wields enough influence to bless anything-literally anything-with absurd virality in a matter of seconds, and thousands of his fans soon blasted the quote across their own pages, causing Twitter’s trending section to take notice. “I’m just chilling in Cedar Rapids,” said Clinton in the clip, overlooking the titular Cedar River, hot on the Democratic primary trail in 2015. Instead, the popular Twitch personality Quackity had simply quoted one of Hillary Clinton’s old Snapchat stories live on stream. Nothing of obvious note was happening in the Iowa county seat-it wasn’t playing host to insurgent political instability, or college basketball heroics, or any of the other triumphs or tragedies that tend to cause a flare-up on social media. One day in late November, the city of Cedar Rapids trended on Twitter.
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