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1. HIGHTOUCH SERIES ICONIQ 450MSAWERSVENTUREBEAT FULL
2. HIGHTOUCH SERIES ICONIQ 450MSAWERSVENTUREBEAT SOFTWARE

We don’t want the liability of seeing customer data, which is why we started with a security-first framework on day one. On top of that, Enterprise customers care about who has access to data within their org, which is why we added access control, SSO, and data residency features.Ĭustomers in regulated industries like Fintech especially appreciated how the team built the entire app with a security-first mindset, with an architecture that never stores your customer data or PII. Enterprise customers send millions of rows of data per hour via Hightouch, which necessitated our team to overhaul our performance and architecture (such as how we detect whether data has changed).

HIGHTOUCH SERIES ICONIQ 450MSAWERSVENTUREBEAT FULL

Gupta, Manohar and Curl: We don’t have wall-to-wall access: customers have full control over what data they want to send via Hightouch, and the data lives on their cloud. What were some of the challenges of getting Hightouch “enterprise-ready” that you and your team had to solve? That version control was very easy via our Git integration.ĭaso: It is no small feat to land Fortune 500 customers, especially with their enterprise IT teams’ stringent requirements on new applications seeking “wall-to-wall” access within the firm. They noted a couple of things that Hightouch is very transparent and exposes every operation run under the hood, which is very helpful for debugging. Customers expressed that they thought the product was extremely mature and delightful to use and that our team had thought through every detail when it comes to developer experience. Unsurprisingly, another consistent theme was the quality of the product and UX. Some customers even said that Hightouch was the most important tool in their stack and that out of all of their vendors, Hightouch is the one they would most bet on to become a public company. On the business side, the customer feedback was that Reverse ETL is here to stay and willing to pay for the solution. Customers appreciated how fast the team responded to feature requests and shared how they felt the team was aligned on delivering customer value rather than chasing revenue. And not even just the founders - they were raving about all the go-to-market folks and engineers that they interact with on a day-to-day basis (most commonly over Slack). Gupta, Manohar and Curl: The most common and resounding feedback was that customers loved the Hightouch team. The only thing hindering these campaigns today is access to data for growth and lifecycle marketing teams, which is where Hightouch comes into play.ĭaso: Beyond the high NPS score, what did investors (both new and existing) find in their customer interviews of Hightouch users that necessitated them to pre-empt your Series B round? Data can be used to automate campaigns that increase product adoption, like custom product onboarding emails. With Apple and Google’s recent privacy changes, these companies have turned to Hightouch to make the most of their first-party data (data they explicitly collect from customers), personalize their ads and increase their return on ad spend.ī2B customers with a PLG (Product Led Growth) focus like Lucidchart, Survey Monkey, Retool and Ramp also have an acute need for data to power their revenue-generating organization. In terms of customer segments, we’ve seen rapid adoption from B2C customers like Nandos, Autotrader and Imperfect Foods, especially those with an e-commerce focus that rely heavily on paid ads. Hightouch counts Imperfect Foods, Betterment, EyeByeDirect, Autotrader, Nando’s, Headway, Plaid, Survey Monkey, Lucid Chart, Ramp, Retool, Blend, Kong, CircleCI, Deel as customers. The San Francisco-based startup has raised $40M Series B at a $450M valuation led by ICONIQ Growth (an early backer of Snowflake, Datadog, Braze, and Gitlab) with participation from Amplify, Bain, YC, and Afore.

HIGHTOUCH SERIES ICONIQ 450MSAWERSVENTUREBEAT SOFTWARE

Kashish Gupta (former investor at Bessemer Venture Partners), Tejas Manohar and Josh Curl (both former software engineers at Segment) have built Hightouch to democratize reverse ETL for all business teams by syncing their tools to the data warehouse. In reality, however, business teams heavily rely on their engineering organizations to build and maintain these reverse ETL pipelines, which decreases the latter's productivity and ability to focus on developing the firm's core technology. The latter technology enables businesses to operate from a single, centralized source of truth, and the former enables that truth (read: data) to be used by everyone, ideally. The dramatic rise of reverse 'extract, transfer, and load' (ETL) has trailed the exponential growth of customer data warehouse usage by businesses of all sizes.